I am a technology executive with a deep-rooted background in game development. My early career in game development gave me a comprehensive understanding of the industry, from creative workflows to the complexities of running a successful business in this dynamic space. 
At Unity Software, I lead global pricing strategy, including price setting, foreign exchange rate policies, SaaS licensing models, and the development of product packaging and bundling strategies across our diverse portfolio. My team is deeply involved in every product we release, conducting price analyses, providing strategic recommendations, engaging with customers, and optimizing licensing models to drive efficiency, accelerate revenue growth, and deliver meaningful value to our customers and the business.
Throughout my career, I have worked with and led high-performing teams, contributed to patent filings, and driven major strategic deals, including $30M+ ACV software agreements that have driven measurable success for all parties involved. Recently, I developed a scalable business model for automotive and embedded clients, enhancing the user experience and generating a significant new revenue stream with double-digit growth. 
I have gained valuable insights through entrepreneurial ventures, which taught me the importance of resilience, adaptability, and continuous improvement. These experiences underpin my passion for solving complex customer challenges and delivering innovative solutions, with a current focus on leveraging LLMs and AI to drive impactful results. Since July 28, I’ve been a proud member of the Forbes Legacy Pass club. If you’re seeking guidance on scaling your business, insights into industry trends, or simply an exchange of ideas, feel free to connect.
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